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There’s no Planet B

At Willyfinder we are pretty obsessed about being outside and active. We live and breathe outdoor life. As such, we want to make a positive impact on the place we love the most. The fashion industry quite rightly has a bad reputation when it comes to the environment. One of our goals if to be part of the solution to fix that.

We are constantly analysing our business and supply chain to see where we can make a difference.

Below are the steps that we are currently taking to improve the impact of our business on this beautiful planet of ours.

Carbon neutral

Willyfinder is working with the Eden Projects to plant trees

We have set ourselves a target of becoming carbon neutral by the end of 2021 and carbon negative the year after that, capturing more carbon than we produce. Part of this is that we will plant trees for every product that we sell. For example we plant 10 trees for every ski suit that you buy from us. To do this we are partnering with the Eden Reforestation Projects who have developed an incredible model for environmental restoration, land management and community empowerment


Plastic neutral

Plastic Bank Supporter Official Logo

Unfortunately the best material to make high quality outdoor wear is plastic and there is no way of getting away from that. From 2021, for every purchase you buy from us we will make sure that twice the equivalent weight in ocean-bound plastic is collected from the environment and recycled - this is comparable to around 90 plastic bottles for every ski suit you buy. Not only this, but we will do it in a way that provides a livelihood for families living in the most plastic-polluted regions in the world, by partnering with the Plastic Bank.

Clothing design

Fast fashion is a huge global pollutant, which is why we design our clothes to be unique. They don’t follow any trend (yes, that is intentional!) and as such are timeless. We hope to see Willyfinder suits being sold second hand on marketplaces like ebay when our kids are old enough to wear them, and for them to be genuinely retro.

What's happening next?

We know that the above isn’t enough and are looking at ways to reduce the negative impact of our operations and increase the positive impact that we have on our communities and environment. If you have any suggestions about how we can do this, please get in touch with us at